Will Improving Page Speed Count For Helpful Content In Google? – Search Engine Journal
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This week’s Ask An SEO Question comes from Christopher, who asks:
“Is page speed performance part of the “helpful content” update as well? Could it potentially affect performance if users don’t find it helpful?”
Great question, Christopher – and one that is asked in many meetings.
No, improving or reducing page speed will not help you with the helpful content update from Google.
Page speed is a technical SEO task that impacts the user experience in both a positive and a negative way, but it has nothing to do with the content on the page.
Although a fast website is “helpful” to a user and can deliver the “content” to them faster, the speed of delivery doesn’t reflect the quality of the information on the page itself.
The helpful content update is a modification to the algorithm that adds a classifier about whether the page contains helpful…
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source: https://news.oneseocompany.com/2023/06/13/will-improving-page-speed-count-for-helpful-content-in-google-search-engine-journal_2023061346027.html
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