Will ChatGPT Kill Google? What AI Means for the Future of Search – AllBusiness.com

By Debarghya (Deedy) Das
In the quarter-century since its inception, Google has developed an intense choke hold on the search engine marketplace. Recently, though, users and industry experts have seen a sharp decline in the quality of Google searches. Queries are likely to net ads, search-engine-optimized spam, and duplicate results. Meanwhile, as ChatGPT quickly passes 100 million users and Microsoft launches BingGPT, the future of search engines and the web itself is in question.

Despite these trends, Google’s distribution remains unmatched, and the marketplace is hostile to most competitors. The company’s deep pockets insulate it from lawsuits, criticisms, and accusations of anti-competitive behavior. Although Satya Nadella, the CEO of Microsoft, said they made Google “dance” as the latter’s stock price dropped on the announcement of Bard, Microsoft’s large language model competitor, Google is still in a good position to fight, even as large language models upend the search…

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