Will Apple build its own search engine if it loses lucrative revenue share deal with Google Search? – SoyaCincau.com
The US Department of Justice is currently taking steps to break up Google over its monopoly in the search engine space. One of the suggested remedies include divesting Google’s chrome browser and Android operating system which have made Google the dominant search engine option for majority of internet users.
Besides being the default search engine on their own browser, Google currently has revenue-share agreements with various device makers including Apple and Samsung to make Google Search the default search engine out of the box. One of the proposed solutions to counter anti-competitive behaviour is to force Google to cease these revenue-sharing contracts.
Apple wants to step in the antitrust trial as it couldn’t rely solely on Google to defend their current revenue-sharing agreements which has provided substantial contribution in revenue to the Cupertino giant.
Apple received almost RM100 billion from Google in 2022
Apple has confirmed that it received roughly USD 20 billion…
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source: https://news.oneseocompany.com/2024/12/25/will-apple-build-its-own-search-engine-if-it-loses-lucrative-revenue-share-deal-with-google-search-soyacincaucom_2024122559660.html
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