Why Your Sales Team Needs Sales Enablement Now

You’ve probably heard the term “sales enablement,” but what does it really mean, and why is it important to your sales team?

At its core, sales empowerment is the process of equipping salespeople with the knowledge, tools, and resources they need to be successful.

Through sales enablement, you’ll unify sales and marketing efforts, provide training and coaching, respond to competitor insights, and use technology to create consistent messaging and improve efficiency.

In this blog post, we’ll explore why your sales team needs sales enablement now and how it can help you achieve your sales goals.

Why is sales enablement important?

Sales enablement can take underperforming or average sales teams to new heights of success. Here’s how.

Marketing and sales unite to achieve goals

Sales and marketing teams have a notoriously complicated relationship. Are we not making enough sales because marketing-generated leads aren’t good enough, or because sales aren’t following up enough?

It doesn’t have to be that way. When sales enablement is a focus, your marketing team and sales leaders work together to share information and ensure sales reps have the resources they need to close more deals.

Sales leaders share the questions they hear over and over in sales calls, so marketers can create content to address those issues before a sales call is ever scheduled. And they can share the hurdles sales reps have to overcome to make the sale, especially when competitors are involved, which can...