Why you should turn off optimized targeting in GDN today – Search Engine Land
Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021.
This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed.
Google touts that it can find new customers beyond your existing audience without increasing bids and still meet your goals.
Sounds enticing, right?
But while it might seem like this feature could scale your campaign and improve its performance, the reality is that it will place your ad on irrelevant websites and generate a high volume of invalid clicks, ultimately resulting in poor performance.
Navigating this feature
Optimized targeting is automatically enabled when you create a GDN campaign at the ad group level.
This means that unless you specifically disable it, your campaigns will be subject to this feature right from the outset.
When testing this feature, several significant issues crop up:
Google operates a black-box approach with optimized…
The post Why you should turn off optimized targeting in GDN today – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/30/why-you-should-turn-off-optimized-targeting-in-gdn-today-search-engine-land_2024093058444.html
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