Why you should give Google Analytics 4 a chance – Search Engine Land

There is a lot of negativity out there when it comes to Google Analytics 4.

I get it. It’s a new product that looks, feels and works differently from what we’re all used to in Universal Analytics.

And, as many readers would rightly suggest, it’s still missing features. [Disclosure: I used to work for Google and helped build the foundations of Google Analytics 4]

All that being said, I’m here to offer an unpopular opinion: GA4 is actually a great tool. Not only that, it’s a lot more resilient for the future (think privacy, cookies and scaled data models).

Over the next several months, I’ll be writing articles taking you through the ins and outs of key features, I’ll show you how to setup/analyze/customize, and much more.

But first, I wanted to address some of the bigger image issues facing GA4 today. So let’s look at some of the biggest complaints and counterpoints to why you should go all-in on Google Analytics 4.

Complaint 1: Universal Analytics is just fine, no need to rock the…

Read Full Story: https://searchengineland.com/give-ga4-a-chance-385290

The post Why you should give Google Analytics 4 a chance – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/24/why-you-should-give-google-analytics-4-a-chance-search-engine-land_2022052420432.html

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