Why You Can’t Ignore Email Marketing

Every digital agency eventually faces two core struggles: driving consistent customer engagement and ensuring steady revenue growth for yourself and your clients.

Fortunately, some tricks can help you quickly achieve all that and more. Email marketing remains one of the most effective ways to connect with customers and build brand loyalty. DMA reports that an average ROI for an email marketing campaign is $44 for each $1 spent! Impressive, right?

But so are the challenges marketing agencies face when it comes to email marketing.

Email marketing challenges marketing agencies face

With the increasing number of emails sent every day, it’s becoming more difficult for brands to cut through the noise and stand out in their customers’ inboxes.

The most common struggles fall into 5 main categories:

Struggling with email deliverability

Getting emails delivered to customers’ inboxes can be a major challenge, as many emails end up in spam folders or get blocked by email filters. Research shows that the average worldwide deliverability rate is 80% (which is 10% less than what we’d consider “good”!). while approximately 8% of emails end up in spam folders, and 16% more are blocked and recognized as spam by ISP gateway servers.

For example, imagine you sent out newsletters to your clients’ email lists only to find that a significant percentage of the emails end up in recipients’ spam folders or are blocked by email filters. This could result in a lower open rate and click-through...