Why using AI to create YMYL experts is a REALLY bad idea – Search Engine Land

Last year something odd happened.

I was working on a project for a client and needed some expert insight from a sports science expert.

I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit like a premium version of HARO).

The idea is that this is a win-win for both parties. Those working on the story or campaign get access to valuable expert insight, and the experts get a plug (or, better yet, a link) to their business.

I hoped I would get some comments from a nutritionist, coach, personal trainer, or someone with similar qualifications.

Often underqualified people would send quotes, but getting someone overqualified is rare. This is why it was a surprise when one of the responses was from a doctor, a British general practitioner (GP) working in London.

The responses to the question themselves about how athletes cope in high temperatures were unremarkable:

“Risks of Heat Stress…

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