Why traditional keyword research is failing and how to fix it with search intent – Search Engine Land
After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements.
In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies and embrace an intent-driven approach.
Here are six key insights from that session.
1. Traditional keyword research is failing us
Traditional keyword research is no longer enough.
We’ve relied on tools that provide data on competition, search volume, and relevance, but they don’t uncover the hidden context behind searches.
For years, SEOs have prioritized high-volume, low-competition keywords, assuming this would drive results.
While this may have worked for the simpler, lexical-based Google algorithm of the early 2000s, this approach falls short because it ignores search intent.
For example, a keyword like “solar panels” may have high search volume.
But without context, it’s impossible to determine whether users are looking for products, financing options,…
The post Why traditional keyword research is failing and how to fix it with search intent – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/14/why-traditional-keyword-research-is-failing-and-how-to-fix-it-with-search-intent-search-engine-land_2025021460157.html
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