Why to Be Wary & What Actually Works

Link building services are often seen as a way to improve website authority and boost organic traffic.

In this article, we’ll explore effective link building services and methods. And some you should avoid.

But let’s start with the basics.

What Are Link Building Services?

Link building services are used by sites to acquire backlinks in an effort to boost SEO. And are offered by SEO agencies and freelancers.

Why do companies use them?

Because link building can take a lot of time and effort.

But high-quality backlinks are important. Because they’re similar to receiving a thumbs up from authoritative websites. And indicate to search engines that your site is valuable and deserves a higher ranking in search results.

Here’s a visual showing how it works in practice:

A link building service typically uses a variety of methods (like guest posting and reaching out to sites asking them to link to relevant content on your site) to get backlinks.

For the most part, traditional link building services aren’t a great idea.

Here’s why:

Most providers charge for their service on a per-link basis. So, they’re looking to acquire as many links as possible.

Unfortunately, this often means using questionable tactics to acquire links. And a focus on quantity over quality.

And many service providers know that unless you happen to be an SEO expert, you may be unable to tell the difference between high-quality links and links from questionable sites.

Unfortunately, they use this as a way to...