Why TikTok is becoming Google`s top competitor in the Gen Z market – Media Update
As a growing portion of Generation Z (Gen Z) consumers turn to TikTok as their social media platform of choice, it is increasingly (if inadvertently) capturing traffic that usually goes through web and mobile searches on Google.
With nearly 12 million users in South Africa — 55% born after 1996 — TikTok has organically grown into a one-stop destination for all kinds of content. Along with lip-syncing videos and viral dance clips, TikTok has attracted communities and content creators that span every field of human interest.
The platform has become an immense repository of information about everything from:
- DIY
- finance
- fitness
- cooking
- travel
- entertainment, and
- news.
The content is presented in a snappy, creative, authentic and relatable way that resonates with a visually literate, digital-native audience that has grown up with social media.
Along with the depth of content, TikTok’s algorithms are also good at presenting users with content they will find interesting based on…
The post Why TikTok is becoming Google`s top competitor in the Gen Z market – Media Update first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/09/01/why-tiktok-is-becoming-googles-top-competitor-in-the-gen-z-market-media-update_2023090149701.html
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