Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer – Search Engine Land

https://news.google.com/rss/articles/CBMiS2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ2E0LWNvbnZlcnNpb25zLWtleS1ldmVudHMtZ2FtZS1jaGFuZ2VyLTQzOTY3MdIBAA?oc=5

source: https://news.oneseocompany.com/2024/04/17/why-the-shift-from-conversions-to-key-events-in-ga4-is-a-game-changer-search-engine-land_2024041755514.html

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