Why the Gulf could one day see a ‘digital perfume’ market – The National

Eid Al Fitr is, in many cultures, a time for gift giving. Regionally, perfume is a popular choice. Walk through any mall in the UAE in the run-up to Eid, and you will witness the perfume houses offering elaborate box sets. At the same time, sales staff will be busy spraying passersby with timeless fragrances and handing out sweet-smelling samples. Around this time of year, Dubai Mall is the biggest and possibly also the best-smelling mall in the world.

The Google search data back this up. No region generates as many perfume-related Google searches as the Gulf. Based on data going back to 2004, we can use Google Trends to rank nations by the relative frequency they search “perfume” as a topic. The global top 5 are all Gulf states: Saudi Arabia, Kuwait, Oman, the UAE and Qatar.

This fondness for fragrance is nothing new either. “They will spend the night hungry to buy perfumes with the price of their food…When one of these women goes away, the odour of the perfume clings to the…

Read Full Story: https://www.thenationalnews.com/opinion/comment/2022/05/02/why-the-gulf-could-one-day-see-a-digital-perfume-market/

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