Why the Fear That AI Could Replace Comms Professionals Is … – O’Dwyer’s PR News
November 1, 2022—a day that lives in infamy in the PR and marketing professions, among others. In the before-time, we never worried about machines taking our jobs. But with the launch of ChatGPT by Microsoft—and with three subsequent upgrades—we have been treated to an endless stream of fear and despair about its potential to replace skill positions in our professions.
When ChatGPT was launched, I was pejorative in my remarks, calling it a search engine on steroids and a parlor trick. Since then, Microsoft has launched new generations with improvements and Google has launched its Bard chatbot. Both are more than a parlor trick, but I stand by my initial claim that it will be a while before we see these innovations replacing humans in mission critical content creation roles.
It is true that generative AI can write a cogent press release and reasonably decent byline articles. But a cursory review reveals the output for what it is—gathering a series of facts, a la a search engine—and…
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source: https://news.oneseocompany.com/2023/05/17/why-the-fear-that-ai-could-replace-comms-professionals-is-odwyers-pr-news_2023051744916.html
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