Why the battle over online reputation management is ramping up – ABC News
When Australians search online, to choose a restaurant or screen a new doctor, they might expect Google results to provide a complete record of all the information that’s out there.
- Individuals and companies are trying to have information removed from Google search
But there’s a hidden fight going on to change what we see. In fact, there’s a whole industry that will help scrub your worst moments from the internet — for a fee.
In an era where anonymous and malicious criticism or harassment posted online can sink a business, that may be a good thing.
But an ABC investigation has found that some individuals and companies are trying to have information arguably in the public interest removed from Google search results, a process known as de-indexing, often by making claims of defamation that have not been tested in Australian courts.
Some of the content individuals and businesses have attempted to have de-indexed include ASIC notices and hundreds of stories from news outlets including…
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source: https://news.oneseocompany.com/2022/11/21/why-the-battle-over-online-reputation-management-is-ramping-up-abc-news_2022112136180.html
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