Why social search is a step change for travel influencer marketing – Business Leader
In this guest article, Jamie Ray, Co-Founder at Buttermilk, discusses how influencer marketing on platforms like TikTok is crucial for travel brands to maximise social search and build brand awareness.
The sun’s finally out and thoughts are turning towards summer adventures. Even amid a cost-of-living crisis, many people are still looking to spend on those big memorable moments, but they want help to splash the cash on the right holiday for them.
The travel agent and holiday brochure have long since been surpassed by Google when it comes to finding holiday inspiration, but there’s an increasingly important new kid on the holiday apartment block – social search.
And it’s easy to see why. Sharing holiday snaps, experiences and recommendations have been part of friends and family discourse since holidays became a thing. People listen attentively to those who have travelled to destinations before them, actively wanting to be influenced. Which means that, more than almost any other…
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source: https://news.oneseocompany.com/2023/06/01/why-social-search-is-a-step-change-for-travel-influencer-marketing-business-leader_2023060145534.html
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