Why SEOs should focus on creating trust – Search Engine Land

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies.

This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy.

Overlooking the value of trust is a missed SEO opportunity

Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand. He felt they “didn’t show up” when he needed them as a customer, which in turn blemished his trust in the brand.

Instead of ranting (as I would have), he used the experience as an opportunity to educate, stressing the importance of trust and how it affects SEO.

When people do not trust you and your website, they won’t buy, come back and recommend your products and services.

The retail website Holland referred to has been his go-to for many years, so he might give it another chance.

But for most websites, losing a user’s trust once means losing them as a…

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The post Why SEOs should focus on creating trust – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/03/17/why-seos-should-focus-on-creating-trust-search-engine-land_2023031742167.html

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