Why SEO is your best defense against declining organic traffic – Search Engine Land
When most businesses start an SEO program, their primary goal is growth – more organic traffic, higher rankings, and increased revenue.
But in today’s search landscape, maintaining your visibility is just as important.
With the rise of AI-driven search, AI Overviews, and zero-click results, organic growth is harder to achieve.
Nearly 60% of Google searches end without a click – so where will future growth come from?
The reality is that without ongoing SEO efforts, organic traffic will decline.
To survive, businesses must see SEO not just as a growth engine, but as a way to protect and maintain their existing organic visibility.
This article makes the case – and provides real-world examples – for why defending and maintaining traffic must be a key consideration when evaluating the value of an SEO campaign.
The cost of inaction
One of the biggest misconceptions in marketing is the belief that organic visibility will remain steady without ongoing SEO investment.
In reality, the…
The post Why SEO is your best defense against declining organic traffic – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/26/why-seo-is-your-best-defense-against-declining-organic-traffic-search-engine-land_2025022660245.html
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