Why SEO fundamentals are 10x more important now – Search Engine Land
Over the last few years, AI has upended many aspects of our world, including search.
The rise of generative AI threw many of us for a loop.
If you’re one of them, still scrambling to make sense of this new normal, you might be wondering: what matters most in SEO now?
The answer may surprise you.
It isn’t fancy new tricks – it’s mastering the fundamentals that drive traffic and rankings.
As AI answer engines, like ChatGPT search and Google AI Overviews, become part of everyday life, they’re changing how people interact with search.
But at their core, these tools rely on some principles that have guided SEO for years:
- A strong technical foundation.
- High-quality content.
- Effective use of keywords.
- Authoritative backlinks.
These same fundamentals still determine which content rises to the top.
If you’ve been wondering how to adapt your strategy in this new era, let me tell you it’s not about chasing trends. It’s about doubling down on what works.
How AI tools leverage SEO fundamentals…
The post Why SEO fundamentals are 10x more important now – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/26/why-seo-fundamentals-are-10x-more-important-now-search-engine-land_2025032660545.html
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