Why Real Estate Agents Should Advertise Their Listings Online – RealtyBizNews
It’s no secret that we’re in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%?
That means that nearly a third of all real estate agents don’t have the central piece of their online marketing strategy. If you don’t have your real estate listings online, then let’s talk about the importance of online marketing for real estate agents!
Reaching the Widest Audience
You can reject it all you want, but the fact remains the same; the world is online. We all search for things online when we need information, and we’ve all had our interest piqued by an online advertisement at some point.
We’re not suggesting that physical marketing has no place in today’s world, but the internet allows for the widest reach. At least 85% of Americans are online every day, which is a lot more than the amount that commutes to work or read the newspaper. Billboards or other traditional ads will never have the same reach.
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