Why Meta Matters For Direct Hotel Bookings – By Pete DiMaio – Hotel News Resource

Why does meta matter for independent hoteliers? Simple – if you’re not owning your space in meta, you’re giving guaranteed bookings right to the OTAs, costing you money, guest relationships, and future revenue opportunities.

When it comes to driving direct bookings, many hotels only have a limited number of tactics to employ. Hotel marketing tools like organic content, social postings, email marketing, and others all help drive interest in a property, but these tools aren’t effective when it comes to identifying the exact moment a potential guest is ready to book. Paid search (Google Ads, Microsoft Ads, etc) delivers phenomenal results but still lacks the ability to dynamically display an actual nightly rate.

This is where meta search becomes so important, particularly for independent hoteliers. According to a 2018 study by EyeForTravel, 73% of travelers use meta sites regularly when planning a vacation. Keep in mind that this study is from 2018 and consider how much Google has…

Read Full Story: https://www.hotelnewsresource.com/article120399.html

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