Why meta descriptions are still important and relevant for SEO

Search engines are incredibly competitive places. You want to do everything you can to ensure your page is in the top ten results for the keywords your customers are likely to use.

However, how do you encourage customers to choose your page as the answer to their search engine query? This is when a great meta description comes in.

Many businesses do not see meta descriptions as important and may even leave the box blank on their page. However, we believe that this is a missed opportunity and it is still very important to optimize.

As digital marketing experts, we know firsthand the power of meta descriptions and how they can get prospects to visit your website. In this article, we’ll look at why SEO meta descriptions are so important, and how to write SEO-friendly meta descriptions that will appeal to search engine users.

A meta description is an HTML tag that summarizes the content and purpose of a specific page on your website. This information is shown next to your page URL and meta description in the search engine results.

Here is a meta description SEO example. Let’s imagine you run a bathroom remodeling service business. The meta description for your home page could be:

The leading bathroom remodeling specialists in the UK. Tailor-made, high-quality solutions to suit your needs. Contact us today for your free, no obligation quote.

It shows who you are, what you do, and provides a call to action that encourages customers to get in touch. And it’s about the right...