Why media releases matter for businesses – The Business Standard

By distributing the published press releases online, you may increase your visibility and become a thought leader in your industry

When I was called for a job interview with a company, I wanted to learn about it beforehand. Apart from browsing through its website, I also did a google news search.

There was not much news about the organisation. Despite being one of the renowned companies, the communications people, I thought, were not releasing as many media handouts as they should.

In fact, to my mind, the company’s visibility in the news media was not at all satisfactory. It made me think, and I told myself that if they hired me, I would bring a significant change in its communication strategies – both digital and print media.

Yes, press releases are an effective way of reaching a wider audience online. They help your company gain an extensive presence on major social media sites. Imagine how many million people worldwide access the internet every day, and they may look your…

Read Full Story: https://www.tbsnews.net/thoughts/why-media-releases-matter-businesses-415890

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source: https://news.oneseocompany.com/2022/05/09/why-media-releases-matter-for-businesses-the-business-standard_2022050919394.html

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