Why Media means more than Journalism today – Times of India

A Journalism course at Bennett University opens up many more career opportunities beyond being a news journalist.

There was a time when media was associated with only journalism. Readers identified themselves with the bylines of reporters and the names of top editors. Newspapers were the most dominant form of media. Then came television and it jostled for attention and mindspace. Radio, in the absence of hard news, became more a source of entertainment. Things changed dramatically after the advent of the Internet. The media in the last two decades has undergone a complete makeover. Newspapers, radio and television are still important. But it is digital media that is driving the growth.
Paradigm shift
The change is good news for students waiting to get into media. They now have more avenues and careers to choose from. An important space that has opened up is Digital Marketing and Social Media Marketing. Companies are struggling to find trained manpower to meet their Digital…

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