Why marketers don’t need landing pages to personalise post-click experiences – Exchange4Media

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead – WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Search ads use keywords to find products that match the user’s needs. When customers search for something and find a match, they might have questions that reduce dissonance and move them towards conversion. Moreover, the data from all those could help your business or client in the future too.

Landing Pages

As a digital marketer, you might have read and implemented thousands of tactics to get your clients the conversion they want. One specific part of advertising – search ads – is a lot trickier than any type of social media ad. When working on a search engine ad and its copy, you need to focus on the landing page structure, the content as well as the users’ search intent, viz-a-viz your product offering. Otherwise, your ad will never perform.

After tons of practical layouts and strategies…

Read Full Story: https://www.exchange4media.com/digital-news/why-marketers-dont-need-landing-pages-to-personalise-post-click-experiences-119472.html

The post Why marketers don’t need landing pages to personalise post-click experiences – Exchange4Media first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/04/03/why-marketers-dont-need-landing-pages-to-personalise-post-click-experiences-exchange4media_2022040317319.html

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