Why is Vector Search Becoming Critical for Businesses? – The Roanoke Star
As artificial intelligence (AI) technology evolves, we continue to find use cases that could potentially transform the business landscape. In a previous post titled ‘What Are the Benefits of AI Technology for Your Business?’, we even detailed the many ways it can improve daily operations. But if there’s anything organizations need to focus on in the new year, it’s how they can retrieve information more efficiently and accurately.
Consider these stats from Nosto’s 2023 research study on ecommerce search – when visiting an online store, at least 69% of consumers go straight to the search bar, but 80% exit the site because of a poor search function. This goes to show that search plays a crucial role in customer satisfaction and ultimately influences the success of a business.
Thanks to advancements in AI, the capabilities of search have now gone beyond just matching keywords to display results, ushering in the era of vector search. This concept might sound extravagant at first, but…
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source: https://news.oneseocompany.com/2024/01/31/why-is-vector-search-becoming-critical-for-businesses-the-roanoke-star_2024013153190.html
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