Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

There are countless marketing channels out there. Why should you focus on content marketing over therest?

We go through seven reasons why.

If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is.

It’s more likely his journey goes likethis:

We need content to gradually progress Billy from step #1 to step #10. For example, when Billy is researching ways to get more traffic, we need to create content that ranks for that topic and educates him on how SEO is the best channel.

Tim Soulo, our chief marketing officer, once told methis:

My theory is that people don’t sign up for your tool and then learn how to use it. My theory is that people first learn how to use your tool, and they sign up because they know how to use yourtool.

At Ahrefs, we create content that explains how to solve SEO and marketing problems with our toolset. By the time someone purchases, they already know how to use Ahrefs and are getting immediate value out of our product.

This helps us acquire better customers and retain themtoo.

If you focus on creating helpful, evergreen content that people are searching for, your content can rank high on Google for more keywords over time. This generates consistent search traffic growth:

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