Why internal site search can be your competitive edge in enterprise … – Search Engine Land
Many large sites overlook the power of internal search and behavioral data.
Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy.
Context is key to SEO success
Internal search and behavioral data provide the context that unlocks the “why” behind the “what.”
It helps you move beyond the naked keyword and toward a fuller understanding of customer needs and intent.
- Where are your users?
- What are they doing?
- Do they prefer to browse, discover and get inspired, or search and refine?
- What type of content engages them?
- Where do they drop off?
- What kinds of searches tend to appear within the same session?
- Are there discernible site usage, seasonal or demographic patterns that stand out?
This process is like a treasure hunt.
Search queries contextualized by refinements, co-occurrence, sorting, location, time of day, week or year, and more provide the necessary clues to elevate your SEO game and give you…
The post Why internal site search can be your competitive edge in enterprise … – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/08/01/why-internal-site-search-can-be-your-competitive-edge-in-enterprise-search-engine-land_2023080148374.html
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