Why Hiring an SEO Consultant is a Smart Investment

Search engine optimization (SEO) can feel like navigating a minefield, with regular algorithm updates and complex technical issues. But an SEO consultant can help demystify the process.

In this article, you’ll learn the role of an SEO consultant and how working with one can help you improve organic rankings and drive traffic.

What Is an SEO Consultant?

An SEO consultant is a professional you can hire to help improve your website’s organic rankings—and more.

By identifying various on-page, off-page, and technical aspects of SEO for improvement, these specialists can make recommendations to boost brand awareness and generate revenue by way of organic traffic.

An SEO consultant can help you dig into data, diagnose underlying issues with your website, and spot opportunities for growth.

Here are a few of the common roles you’ll see across SEO consultant services:

Roles and Responsibilities of an SEO Consultant

Perform SEO Audits

One of the most important actions in any SEO strategy is a website audit.

SEO consultants take stock of your website and assess its performance. Not every site needs an audit, but it’s a good first step in many cases.

The SEO consultant will draw conclusions about what’s working and what needs to improve.

Some of the key areas covered in an SEO audit include:

• Indexing and crawlability
• Keyword targeting
• On-page SEO

Create a Backlinking Strategy

An SEO consultant can help you formulate an effective backlinking strategy.

Backlinking is an off-page...