Why Facebook advertisers should test Performance Max – Search Engine Land
Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work.
The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation.
That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting.
With an exciting product now offering more levers to ensure brand safety and profitable ad spend, there’s never been a better time for DTC brands (and other Facebook-first advertisers) to test a Performance Max campaign meaningfully.
In this article, I’ll walk you through:
- What Google offers that Facebook can’t.
- The latest Performance Max updates and what they mean.
- How to set up a “social-style” Performance Max campaign.
- Additional…
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source: https://news.oneseocompany.com/2023/03/14/why-facebook-advertisers-should-test-performance-max-search-engine-land_2023031441968.html
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