Why Do Search Rankings Fluctuate?

Understanding the dynamics of search engine rankings

Website rankings often change over time, with some terms moving up and down in search engine results. Even after implementing extensive SEO strategies, there may be instances where certain keywords slip in rankings before eventually regaining their positions. These fluctuations can be minor, affecting just a few positions, or more substantial, resulting in significant shifts in rankings. In this blog, I will explore the various reasons behind ranking fluctuations and why they occur.

Algorithm updates and search engine reshuffling

One of the most common reasons for sudden changes in rankings is the reshuffling of search engine algorithms. Search engines like Google frequently make small updates to their algorithms to improve user experience and provide more relevant search results. As a result, some websites may experience sudden drops or gains in rankings. However, these fluctuations usually stabilise over time, and websites eventually settle into more consistent positions.

Competitive SEO efforts

The competitive landscape of SEO can also influence ranking fluctuations. If a competitor’s website does a lot of marketing and SEO, it could surpass your site in the rankings. As more businesses invest in professional SEO services, top positions for popular keywords become highly competitive.

To improve your website’s SEO, you must consistently optimise it. Additionally, you need to put in effort to earn authority and...