Why do organic rankings vary?

As a website owner or marketer, you may have experienced the frustration of seeing your organic rankings fluctuate over time. Even after putting months of effort into your SEO strategy, your website’s keyword rankings can suddenly drop or rise unexpectedly. So what causes these fluctuations, and what can you do about them?

In this blog, we’ll explore the various reasons why SEO rankings fluctuate, from algorithm tweaks to technical issues and changes in search intent. We’ll also share some tips on how to assess your rankings more effectively and improve your overall keyword ranking performance. So, let’s dive in and uncover the mysteries of organic rankings!

What is SEO Ranking?

Your SEO ranking is the positions of each of the keywords or phrases for which your domain appears in search engines. Your ranking for any given keyword will determine how much traffic you receive from users searching for that keyword, generally the higher you rank in the results, the more traffic you will get, although the number of people clicking on your result will also will be influenced by other factors, including:

• The layout of the search results page (eg the presence of features such as news results or quick answers)
• The content and visuals of your search snippet (e.g. are the title and description enticing, does it include tagging options such as pricing or reviews?)
• The presence or absence of paid ads – the amount and content of these ads can affect clicks on organic results

Why do...