Why do I need SEO?

Ranking in search results can make or break a website, but why are some at the top and some buried below them? It is not a coincidence or luck, but down to Search Engine Optimization (SEO).

An online presence in the right places is essential to success and understanding SEO can make a huge difference in how your business performs online.

SEO is necessary to improve visibility, encourage targeted traffic, increase credibility, stay ahead of competitors and help you get the most out of your website investment. This is further explained below:

Increase visibility

After spending time and effort designing, developing and publishing your website, if no one can find it, what was the point? Rather than relying on traditional marketing methods, it is best to use the algorithms that search engines use to rank websites to gain visibility. SEO helps organize your site structure, content and keywords, giving you a better chance of being seen for more terms.

via GIPHY

Manage targeted traffic

Rather than focusing on raw numbers, SEO can help you get traffic that is actually valuable and relevant. By targeting specific keywords and search terms that people type and speak, SEO can then ensure that the right page appears for those terms, easily leading users to conversions and engagement.

Build credibility and trust signals

With every site competing for the top spot, SEO can help strengthen your authority and credibility with other sites. This helps establish you as a trusted source of...