Why Digital Marketing for Healthcare Needs To Redefine the … – MedCity News
Historically, the majority of healthcare services and products have been available to the general public offline, but as the world has become increasingly digital, so has our approach to healthcare. In the ‘digital age’ almost 83% of patients look to the internet to help them search for medical and healthcare providers. With a rapid move to the online space, many healthcare brands might look to take digital marketing ‘pointers’ from some of the more successful online industries, and follow the traditional ‘blueprint’ for a marketing strategy; while this might seem like a way to quickly build a successful digital marketing strategy – this is not the case.
Healthcare brands have to take a different digital marketing approach to other industries due to the unique marketing regulations and standards the industry needs to uphold, as well as some unique ethical challenges that other industries do not face.
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source: https://news.oneseocompany.com/2023/06/07/why-digital-marketing-for-healthcare-needs-to-redefine-the-medcity-news_2023060745782.html
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