Why Continuous Research Is Key — Smashing Magazine

Although you might be able to map out the development of a new product with a definitive start and end date, there really is no end point.

The most successful digital products are the ones continually being debugged, updated and enhanced. By extension, the most successful brands are ones that draw valuable lessons from the development of one product and apply it to other products as well as the organization as a whole.

Today, I’m going to dig into Maze’s Continuous Research Report: Trends to Watch in 2023. Developed in partnership with Atlassian, the report presents data from over 600 product professionals and explores how product teams conduct research to inform their decision-making.

In the following post, we’re going to explore the current state of product research, the trends shaping the future of the industry and the benefits of continuous discovery and research. Then we’ll look at some tips for making continuous discovery part of your process going forward.

The Current State of Product Research

A product doesn’t become successful simply because a great product team builds it and a savvy marketing team promotes it. A...