Why ChatGPT isn’t ready for Super Bowl ads—despite exciting … – AdAge.com
Digital Marketing & Ad Tech News
This AI bot can come up with creative ideas in seconds to help write commercials, briefs and viral videos
Credit: Composite by Ad Age
Ad creatives are turning to ChatGPT, the AI-powered text engine, to generate ideas for brands, write rapid-fire briefs for clients, play around with ad copy, and come up with TikTok sketches. But it’s not quite ready to write Super Bowl commercials yet.
Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.
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