Why brand mentions are the future of backlinks – Search Engine Land

“Stop building links; build your brand.”

These six words should be plastered on the desks of every SEO in the world.

In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in.

Back to the brand future

Nearly 10 years ago, Rand Fishkin was talking about brand mentions.

That wasn’t a typo; it’s been nearly 10 years!

Why? Well, Google themselves filed a patent on the very concept.

Also, a decade ago, the PR world went wild talking about the patent.

For those who don’t know, it was this section they drooled over.

“The system determines a count of independent links for the group (step 302). A link for a group of resources is an incoming link to a resource in the group, i.e., a link having a resource in the group as its target. Links for the group can include express links, implied links, or both. An express link, e.g., a hyperlink, is a link that is included in a source resource that a user can follow to navigate to a target resource. An implied link is a…

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source: https://news.oneseocompany.com/2023/12/14/why-brand-mentions-are-the-future-of-backlinks-search-engine-land_2023121453594.html

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