Why Are Headings Important For SEO?

Headings come in a number of HTMLforms. The highest of which is H1, with H2, H3 and H4 headings providing ample support. But why are they important for SEO?

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Aweb page is just like any newspaper article, essay or press release in so far as it requires a certain structure. This structure is, or at least it should be, a single heading (H1 heading)followed by the primary body copy which is interspersed with sub-headings (H2, H3 and so forth). This guides the reader (and Google) through the content and highlights the main sections and key points of the copy.

Any page, whether it be on the internet or not, which has rolling copy without any visible breaking is unappealing to a reader. It doesn’t afford them the opportunity to skim through and take away the information that they require, thus leaving them with two distinct options; 1) read every word, or 2) leave, from these many will choose the latter.

In terms of SEO,the role of the header tag has, in the past, come under a great deal of scrutiny. However, you won’t come across many SEOs who would recommend you ignore them when crafting your website content.

Why are H1 headings important?

The H1 heading is still the focal point of a page. It’s your headline that announces to the visitor, whether human or a search engine, exactly what the content below is all about. As we all know, a strong headline can make all the difference when it comes to persuading us to invest our time in reading on.

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