Why Apple Wants To Be Involved In Google’s US Antitrust Case – Search Engine Roundtable
Apple has issued a motion of intervention in the DOJ vs Google antitrust case, specifically in the remedies side to help Google fight the default search agreement it has with Apple. Why is Apple doing this? Primarily because Apple wants its $20 billions from Google and Apple does not yet want to enter the general search engine space.
I read through the PDF filing and read a lot of the early news coverage to understand why Apple is stepping in. Here are quick bullet points I came up with on why this is happening.
- Apple wants its $20 billion annual from Google
- Apple thinks Google won’t properly defend the deal, saying “Google can no longer adequately represent Apple’s interests.”
- Apple does not plan to build its own general search engine (more on why below)
- Google might end up not having to pay Apple anything for having Google Search on its devices
- The current deal goes through 2026 with an extension to go through 2028
- Apple already can pick a different search provider for its…
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source: https://news.oneseocompany.com/2024/12/26/why-apple-wants-to-be-involved-in-googles-us-antitrust-case-search-engine-roundtable_2024122659663.html
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