Why a Good Digital PR Strategy Is So Important – Entrepreneur

Adding digital PR to your outreach strategy is a win for your brand and your bottom line.

Opinions expressed by Entrepreneur contributors are their own.

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, harnessing customer loyalty, i.e. digital PR, is often overlooked. Why?

In many cases, the answer may be a fundamental misunderstanding not only of what digital PR is but also of the many advantages a good digital PR strategy can provide your business, particularly over the long haul.

Here’s a breakdown of how the right online PR approach can boost your reputation and put your small business on the map.

Digital PR builds trust and credibility

Utilizing carefully calibrated elements of content marketing, SEO, social media and influencer marketing, successful digital public relations campaigns pump consistently positive brand messaging to…

Read Full Story: https://www.entrepreneur.com/article/427498

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