Who is cashing in on TikTok’s growing popularity in the Middle East? – Arab News
- Arab News takes a look at whether the platform’s investment in content creators is paying off and who ultimately benefits the most from it
- Several high-profile creators have criticized TikTok over its Creator Fund; one major complaint is that the pool of money remained the same as the number of creators increased
DUBAI: With more than 100,000 influencers active on TikTok globally in 2020, according to Statista, the short-form video app has increasingly positioned itself as a potentially lucrative social media platform for content creators.
Creators often describe the app’s editing capabilities and binge-worthy content style as especially appealing, luring them away from other popular platforms such as Instagram and Facebook.
Along with this shift in platforms, there has also been a move away from the use of the word “influencer,” to be replaced by “creator.” The former conjures up images of lavish holidays, luxury fashion and a type of aspirational lifestyle that can leave…
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source: https://news.oneseocompany.com/2023/01/04/who-is-cashing-in-on-tiktoks-growing-popularity-in-the-middle-east-arab-news_2023010438794.html
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