While PR doesn’t stand for ‘press release,’ they’re still a pretty big deal – Fast Company

The humble press release is one of our most reliable tools in public relations. It is the key vehicle by which practitioners deliver news, at scale, to the media.

It was invented out of unfortunate necessity by public relations pioneer (and later, controversial character) Ivy Ledbetter Lee. Credited with opening the nation’s first public relations firm, Lee represented the Pennsylvania Railroad. In October 1906, the railroad company experienced an accident that cost the lives of more than 50 people.

Lee’s innovative approach to PR around the accident included the issuance of the first-ever press release (also referred to as a news announcement or news release). It provided a clear and accurate statement about the accident and its aftermath, and he also arranged for a train trip to the accident site. In an industry-first, his statement on behalf of the railroad was printed word-for-word by the New York Times.

Lee’s handling of the incident was the forerunner of today’s advanced…

Read Full Story: https://www.fastcompany.com/90756951/while-pr-doesnt-stand-for-press-release-theyre-still-a-pretty-big-deal

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