Which industries to focus on in 2022?

Choosing a niche is a critical step to take for digital agencies, as there cannot be sustained growth rates without dedication to a specific industry. To ensure you take firm steps forward, you need to identify your marketing agency niche.

In 2023, clients will seek specialized services to always be sure they are working with dedicated professionals. But which niche will be your key to success? To answer that question, you need to identify your interests, conduct market research and understand the needs and differences of each remarkable digital agency niche of 2023.

Why should you choose a niche for your agency?

“Increasing your ROI” is the simplest and most important answer to this question. But how?

Many may think that focusing on a variety of niches and broadening the services is a better path to follow for the sake of income. This can only be true if your potential customers want to buy a pen from Primark instead of a Lamy store.

So there is no correlation between the number of industries you serve and the amount of ROI you get. Clients looking for agencies that provide niche marketing services and being ready to spend more for a higher quality of service is essential to increase ROI and accelerate growth.

Also, sticking to a single marketing agency niche increases productivity by reducing the mental energy and time you have to spend on different industries. For example, digital marketing strategies required by the healthcare sector are much more regulated than...