Which brand won the Super Bowl on social media?

The Super Bowl made another trip around the sun for a date between the top two teams in the NFL, and of course the world was excited.

As the Chiefs and Eagles duked it out on the field, we paid special attention to one of the most important aspects of Super Bowl LVII—and no, it wasn’t the halftime show. (Though, Rihanna was great out there!)

Instead, we took some of the hottest brands and analyzed their Super Bowl social media campaigns on game day using our Social tracker. Throughout the course of this report, you’ll see engagement, activity, and audience statistics to see who performed best.

So if you’re a social media or marketing enthusiast, grab your hot wings, gather around the big screen, and let’s kick off!

Brands we watched this Super Bowl

For Super Bowl 2023 social media marketing, we monitored 10 brands that entertained us on game day.

We chose brands that would be easily recognized around the world:

1. Pepsi
2. Planters
3. Apple Music
4. FanDuel
5. Draft Kings
6. Heineken
7. Budweiser
8. Doritos
9. Pringles
10. M&Ms

We used Social Tracker to monitor growth percentage and changes in audience, engagement and activity across three primary channels: Facebook, Instagram and Twitter.

We were also able to view the Top Content by channel and isolate metrics by brand to see even deeper insights.

Using Social Tracker, we can easily see where users are most engaged on social channels such as Facebook, Twitter and Instagram. This gives us insights into which channels receive the most...