Where traditional search and AI chatbots excel: A closer look – Search Engine Land

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.

Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it?

Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential for disruption makes it an exciting time for the industry.

Curious about the strengths and weaknesses of traditional search engines versus AI chatbots, I ran 100 identical queries in both Google search and ChatGPT. The results revealed that each approach has its own advantages in certain situations.

This article covers key areas where traditional search engines and AI chatbots like ChatGPT have the upper hand.

Advantages of traditional search

Where do search engines have the edge? Four areas will be hard to shake from consumers’ minds.

Facts and figures (birthdays, ages and math problems)

When you search on Google,…

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