Where SEO and UX meet on your site • Yoast

At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has many “teammates” that must work together. Simply optimizing your page titles is not enough. You should also work on aspects such as site speed, excellent content and user experience (UX). In this post, we will focus specifically on the areas where SEO and UX meet. Why? Because both are important topics to pay attention to if you are running a website.

Common page elements that affect both SEO and UX

If you look at the basic elements on a page that affect your SEO, you will see a close relationship between SEO and user experience (UX). Below we will discuss some of these elements.

Page titles and headings

In general, understanding how to use the headlines on your website is quite important. Why? Because it benefits your SEO and your users. An optimized page title and a related, visible <h1> element will tell Google what your page is about. But the page title and <h1> element light you too visitors what the page is about. Additionally, subheadings such as <h2> also helps Google and your visitors to scan a page and understand the general idea of that page’s content.

External links

What about external links? They are great for SEO because they tell Google that you respect your sources. Additionally, external links can increase the likelihood that your sources will link back to you in their content. However, for your users, external links provide a...