When Is The Right Time To Do A Content Audit For SEO? – Search Engine Journal
Traffic plateaus are bound to happen. Here are some considerations for timing, as well as what to check when your content is stuck in a rut.
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Today’s Ask An SEO question comes from Nick, who asks:
“What time period is most useful for a content audit? My traffic changes based on Google Algorithm updates and there is also some seasonality. Should I use one year of performance data to influence my strategy or would it be better to use smaller chunks of data?”
Great question, Nick!
There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review.
And an annual performance audit doesn’t hurt either.
One thing to be careful of is changing things just because you got a temporary ding, a C-suite executive panics because of seasonality, or there are…
The post When Is The Right Time To Do A Content Audit For SEO? – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
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