When and how to use HTML sitemaps for SEO and UX – Search Engine Land

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying:

“I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.”

This is a slightly stronger stance than what he’s expressed in the past:

“When it comes to SEO … for small sites, your site should be crawlable anyway (and if you’re using a common CMS, it’ll almost always be fine) & for large sites, they’re not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice).”

While Mueller makes a good point, in my opinion, we can’t just completely drop HTML sitemaps. Links and website usability still matter.

I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web:

“Unfortunately it’s not easy to…

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