When and How to Hire a Conversion Optimization Consultant

You have probably already (or definitely) heard this saying: More is more. The truth is, in the business world this is almost always true. More leads, more sales, more income – it goes without saying that these are all good things.

But of course we just always said “almost”. What if we told you the reverse could be the case when it comes to your marketing investments?

Less can be more when it comes to any aspect of your sales funnel. With a little tweaking, just about every piece of your existing digital content can be reworked to streamline your conversion process and help turn future customers into long-term customers. However, like everything in marketing, things that seem simple on paper aren’t always so simple when it comes time to bring them to life.

Good news: A conversion optimization consultant is just the person to help.

Conversion rate optimization: what you need to know

Before we introduce you to your new partner in all things conversion, it’s probably best to take a step back and go over what conversion rate optimization actually mean. Let’s start with conversion rates themselves.

What’s the Deal With Conversion Rates?

Conversion rates are the percentage of users who complete a certain action. On a social media ad it might be ‘learn more’, while a landing page might have a contact form for website visitors to fill out. An eBook landing page might have a button to download the eBook and… well, you get the point.

Most marketers work hard to boost that...