What’s the Best Strategy for Your Business?

In a digital landscape dominated by Google, the choice between SEO and Google Ads can significantly impact your online success.

In this article, you’ll learn about the benefits of SEO vs. Google Ads and the ideal scenarios for each. To help you discover the best approach for your business or whether to consider a combination of both digital marketing strategies.

What Is Search Engine Optimization (SEO)?

SEO, orsearch engine optimization, is the process of improving the organic presence of a website in search engines such as Google, Yahoo, and Bing.

So what exactly do you optimize?

The website’s content, technical structure, and user experience (UX). Optimization also involves earning and building quality links from relevant, high-authority websites.

What do you achieve with SEO?

By practicing SEO, you can improve the visibility and rankings of your site’s web pages in organic search engine results pages (SERPs).

When effective, you grow unpaid traffic, engagement, conversions, and sales as more online searchers discover and visit your site.

What Are Google Ads?

Google Ads is Google’s advertising platform. You can use it to help drive sales, leads, site traffic, and engagement by getting your business in front of people via paid ads.

You can choose from many ad options to suit your business and goals. The Google Ads ecosystem includes:

• Google Search
• Google Shopping
• Google Display Network
• YouTube Advertising

Plus, there are severalGoogle Ad types to consider.

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